Amazon Ads Services for Books

PPC Ad Management, Consulting, & Metadata Optimization

Looking for an experienced book advertising partner to scale sales on Amazon?

5 reasons to consider Amplify Marketing Services LLC:

Built for books. Our campaigns are managed by book-industry veterans who understand how readers discover and buy books.
Deep Amazon expertise. We know which campaign types, ad formats, targeting methods, and bidding strategies can make the greatest impact on each title.
Meticulous campaign management. We handle every detail—from keyword and competitive research to campaign setup, audience targeting, and ongoing optimization.
Powerful technology. We combine leading platforms, including Pacvue and Helium 10, with advanced ad-management and reporting tools to improve performance and provide greater visibility into results.
Results you can measure. Our reporting helps publishers understand and validate the impact of Amazon Ads on attributed sales, organic sales, and market share.

Simply put, we know the book market and the Amazon advertising machine like no other marketing agency.

““Amplify aims to be the most effective Amazon Ads partner on the planet for book publishers.””

— Franklin Goldberg, founder

Amplify’s PPC Ad Management Service

Our partners receive more than just ad management services. Our partnership model can include each of the following services (click each one to see more information):

Amplify brings 20+ years of ad management experience and relevant consumer research data to inform your overall ad strategy, including budgets, goals, and suggestions for which products to scale up first.
Amplify makes suggestions for improving discoverability and sales of your key products by weighing in on how to optimize your metadata and images.
Amplify helps with the strategy, construction, and ongoing maintenance of Amazon Stores and A+ modules.
Each new partnership begins with consumer, competitor, and keyword research that informs the ad strategy for optimal success. This research continues throughout the life of the partnership since the market is always changing.
We obsess over the ad setup process, making sure that all of the best consumer-targeting strategies are used and the most accurate and up-to-date bidding structure is in place. Ads are monitored and optimized daily.
A detailed monthly report is submitted after the recommended 14-day attribution window and a 1-hour Zoom meeting is scheduled at that time to review the results and discuss upcoming priorities.

Interested in Partnering with Amplify?

Partnership packages start at $5,000/month plus 7% of ad spend*

*Cost varies when multiple countries and ad account are bundled together

Please note: We do not provide services directly to individual authors

Book Publisher Testimonials

“I’ve been in publishing for over 35 years, and I can honestly say I have never worked with a better outside consulting and services company. Franklin Goldberg goes above and beyond all the time. He delivers way beyond expectations. His work is timely and excellent. He is available and gracious. My entire team loves working with him, and has found him to be a wealth of knowledge and experience. We can hire a lot of people just to get work done; what sets Franklin apart is that he has expertise that we cannot find elsewhere when it comes to digital marketing and so many other functions. We learn a great deal from him every time we work together. I could not recommend Franklin and Amplify Marketing Services more highly.”

-RON BEERS, TYNDALE HOUSE PUBLISHERS

“Thorough, creative, professional - genuine experts at what they do as well as being great communicators and very easy to work with. Highly recommended.”

-JAMES BURSTOW, THE GOOD BOOK COMPANY

“If you have not engaged with Franklin Goldberg and the Amplify Marketing team, your products may not be reaching full potential!Amplify has provided invaluable guidance to improve product reach, offering unmatched expertise in Amazon Ads, and improved our digital strategy with their experience and knowledge. The Amplify team is quick to respond, attentive to trends and always ready to offer suggestions to optimize product listings. When working with Amplify, you are treated like the most important client in the stable and can be confident that your books are reaching their full potential in the digital space.”

-KIM SHURLEY, LEXHAM PRESS

“The team at Amplify Marketing Services is wonderful to work with. They are extremely knowledgeable about the inside workings of Amazon ad management and know how to maneuver their way through it to gain the best possible results from our ad spend. We have grown our return on investment substantially due to the hard and excellent work from the Amplify team.”